Ubisoft says AI is 'as big a revolution for our industry as the shift to 3D,' its magical AI NPCs are out of prototyping, and you bet it's got 'all our studios' working with the tech
June 14, 2026
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Ubisoft says AI is ‘as big a revolution for our industry as the shift to 3D,’ its magical AI NPCs are out of prototyping, and you bet it’s got ‘all our studios’ working with the tech

The Fridge06 mins

After a delay and some brouhaha, Ubisoft’s H1 FY26 financial report finally took place earlier today, and turned out to be… a whole lot of nothing, really. Turns out that, rather than falling victim to an enormous monetary calamity or getting snapped up by Tencent, Ubi’s finances were delayed because the company appointed new auditors…

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Interview: “We Can’t Say Anything About It Being A Video Game Console” – Meet The Sales Genius Who Helped Launch The NES

The Fridge02 mins

Bruce Lowry’s journey from Nintendo to Sega and back again! The launch of the Nintendo Entertainment System in North America is one of gaming’s greatest success stories. At the time of its original test market release on October 18th, 1985, the market for video game consoles in North America was considered to be dead (if…

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US Tariffs Likely To Cause “Significant Difficulties” And Render Some Devices “Uneconomical”, Says RetroTink Creator

02 mins

“I’ll be 50 before we can do that here in the States”. United States President Donald Trump’s new reciprocal tariffs have been causing widespread chaos all over the world, even going as far as to delay pre-orders for Nintendo’s shiny new Switch 2 console. However, as we’ve touched upon previously, they will have a dramatic…

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Feature: Nintendo Life eShop Selects (March 2025)

01 mins

Our picks for the best eShop games from March on Switch 1. Hello, hello, we’re here — nothing at all happened last week, right? We didn’t miss anything? Okay, you might have noticed, but things got a lil’ hectic last week, hence why our regularly scheduled eShop Selects is a bit later than normal. This…

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City of Brass Coming to PS4 May 4

jason01 mins

G’day from Australia! My name is Ed Orman, and I’m one of the founders of Uppercut Games. I’m super-excited to announce that our hack and slash adventure City of Brass is coming to PS4 on May 4, 2018! To celebrate, we’ve put together a brand-new action-packed trailer showing off the game! City of Brass is…

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