Wish upon a Star(field).
In an attempt to ensure that Microsoft’s Xbox is easily differentiated from the Switch, the company once attempted to make a shift in terminology when it comes to what constitutes a “console” — because that couldn’t possibly lead to confusion, right?
In a 2019 email from Xbox’s head of marketing, Aaron Greenberg (and shared to Twitter by Kotaku‘s @ethangach), we can see that there was a time in which Microsoft was keen to present the Nintendo Switch not as a “console”, but rather as a “portable gaming device”. This all spawned from Ori and the Blind Forest leaving its Xbox exclusivity and making its way over to the Nintendo console, with Microsoft, obviously, looking for a way to spin it so that its system could still appear favourable.
Read the full article on nintendolife.com
