“We called it Xbox assuming there would be a better name coming along”.
The Xbox brand is one of the most recognizable in modern gaming, having established itself over the course of several console generations starting way back with the release of the original Xbox in 2001. However, as its co-creator Seamus Blackley told Time Extension earlier this year in an exclusive interview, the brand didn’t have the most glamorous of origin stories, with the name and logo coming about thanks to the failure of Microsoft and an external design firm to come up with anything better.
Speaking to Time Extension, Blackley told us, “The Xbox logo is all tied up with the name of the platform, which came from the fact that we were pitching it internally as a hardware spec that was optimized for DirectX. So we were going to make a box, which is what people call a machine or a system. A box for DirectX. So it was the DirectX box. And eventually, we called it Xbox assuming there would be a better name coming along at some point.”
Read the full article on timeextension.com
“We called it Xbox assuming there would be a better name coming along”.
The Xbox brand is one of the most recognizable in modern gaming, having established itself over the course of several console generations starting way back with the release of the original Xbox in 2001. However, as its co-creator Seamus Blackley told Time Extension earlier this year in an exclusive interview, the brand didn’t have the most glamorous of origin stories, with the name and logo coming about thanks to the failure of Microsoft and an external design firm to come up with anything better.
Speaking to Time Extension, Blackley told us, “The Xbox logo is all tied up with the name of the platform, which came from the fact that we were pitching it internally as a hardware spec that was optimized for DirectX. So we were going to make a box, which is what people call a machine or a system. A box for DirectX. So it was the DirectX box. And eventually, we called it Xbox assuming there would be a better name coming along at some point.”
Read the full article on timeextension.com
