“Nintendo were interested in buying the ColecoVision for the Japanese market”.
Bert Reiner worked at Coleco from 1969 to 1988, starting as one of its only engineers and gradually rising through the ranks to become the vice president of product development. While at the company, he oversaw the development of the Coleco Telstar line of electronic games, the ColecoVision, and the Cabbage Patch Dolls, giving him a fascinating insight into the history of the company.
Recently, through Coleco’s former vice president of marketing Michael Katz (who we’ve also interviewed in the past), we were able to get in touch with Reiner and asked him a bunch of questions about the company and its various video game products. This turned up a lot of incredible stories that we’ve personally never heard about before, such as how Nintendo almost ended up marketing the ColecoVision in Japan and why there were so many different versions of the Telstar. You can read a transcript of the entire interview below (edited for clarity and length). Also, as a side note, Reiner has an autobiography called My Journey From Shanghai to Las Vegas available to buy if you want to know more about his life and career.
Read the full article on timeextension.com
“Nintendo were interested in buying the ColecoVision for the Japanese market”.
Bert Reiner worked at Coleco from 1969 to 1988, starting as one of its only engineers and gradually rising through the ranks to become the vice president of product development. While at the company, he oversaw the development of the Coleco Telstar line of electronic games, the ColecoVision, and the Cabbage Patch Dolls, giving him a fascinating insight into the history of the company.
Recently, through Coleco’s former vice president of marketing Michael Katz (who we’ve also interviewed in the past), we were able to get in touch with Reiner and asked him a bunch of questions about the company and its various video game products. This turned up a lot of incredible stories that we’ve personally never heard about before, such as how Nintendo almost ended up marketing the ColecoVision in Japan and why there were so many different versions of the Telstar. You can read a transcript of the entire interview below (edited for clarity and length). Also, as a side note, Reiner has an autobiography called My Journey From Shanghai to Las Vegas available to buy if you want to know more about his life and career.
Read the full article on timeextension.com
