Swing when you’re winning.
Released in 2006, the Nintendo Wii sold a staggering 101.63 million units and introduced an entire generation to the concept of motion control – but it’s important to remember that, prior to launch, many people were highly sceptical about the console’s chances of commercial success.
Following on from the GameCube – which had plenty of fans but came in third place behind the PS2 and Xbox – the Wii was a drastic change of strategy by Nintendo. No longer would it attempt to keep pace with its rivals in terms of pure processing power; instead, the aim was to create entirely new ways to play and grow the audience via accessible, groundbreaking experiences – a ‘Blue Ocean’ approach.
Read the full article on timeextension.com
Swing when you’re winning.
Released in 2006, the Nintendo Wii sold a staggering 101.63 million units and introduced an entire generation to the concept of motion control – but it’s important to remember that, prior to launch, many people were highly sceptical about the console’s chances of commercial success.
Following on from the GameCube – which had plenty of fans but came in third place behind the PS2 and Xbox – the Wii was a drastic change of strategy by Nintendo. No longer would it attempt to keep pace with its rivals in terms of pure processing power; instead, the aim was to create entirely new ways to play and grow the audience via accessible, groundbreaking experiences – a ‘Blue Ocean’ approach.
Read the full article on timeextension.com
