“We were told not to treat McDonald’s burgers with such disrespect”.
This year gave us a welcome instance of a major commercial brand doing something fun with a video game when McDonald’s commissioned Grimace’s Birthday for the Game Boy Color. The title – coded by Gumpy Function and Pearacidic – was made with passion and heart, and resulted in plenty of positive exposure for the fast food giant.
However, McDonald’s attempts to promote its brand via interactive entertainment haven’t always gone so smoothly. 1992’s Global Gladiators, for example, caused some internal issues due to the fact that it featured very little in the way of McDonald’s-related content – so much so that programmer David Perry (who would found Shiny Entertainment soon after) revealed that the company was annoyed that the action platformer didn’t feature Ronald McDonald, its most recognisable character.
Read the full article on timeextension.com
“We were told not to treat McDonald’s burgers with such disrespect”.
This year gave us a welcome instance of a major commercial brand doing something fun with a video game when McDonald’s commissioned Grimace’s Birthday for the Game Boy Color. The title – coded by Gumpy Function and Pearacidic – was made with passion and heart, and resulted in plenty of positive exposure for the fast food giant.
However, McDonald’s attempts to promote its brand via interactive entertainment haven’t always gone so smoothly. 1992’s Global Gladiators, for example, caused some internal issues due to the fact that it featured very little in the way of McDonald’s-related content – so much so that programmer David Perry (who would found Shiny Entertainment soon after) revealed that the company was annoyed that the action platformer didn’t feature Ronald McDonald, its most recognisable character.
Read the full article on timeextension.com
