“I spend all day every day thinking about Pokémon”.
The Pokémon franchise has remained immensely popular since its inception in the mid to late ’90s, but according to The Pokémon Company’s COO Takato Utsunomiya, the overall goal is to have it endure for centuries.
In an interview with The Guardian, Utsunomiya states that he spends “all day every day” thinking about Pokémon, working to ensure that the brand has long-term longevity:
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