“It was all about saving six cents. It was not about the big picture”.
In the late 80s and early 90s, Lawrence Siegel had the unenviable task of turbo-charging Atari’s software development, at a time when Nintendo had a monopoly on the market.
Siegel was a veteran of the games industry, having started his career way back in 1972, working at the British arcade manufacturer Alca in Oldham, in Greater Manchester. From there he went on to take roles at the Sega-owned venture Segasa in Parla, Madrid, as well as WMS Gaming, Stern Electronics, and Seeburg, before starting his own company Memetron, in 1983, focused on the importing and sale of arcade video games from Japan.
Read the full article on timeextension.com
“It was all about saving six cents. It was not about the big picture”.
In the late 80s and early 90s, Lawrence Siegel had the unenviable task of turbo-charging Atari’s software development, at a time when Nintendo had a monopoly on the market.
Siegel was a veteran of the games industry, having started his career way back in 1972, working at the British arcade manufacturer Alca in Oldham, in Greater Manchester. From there he went on to take roles at the Sega-owned venture Segasa in Parla, Madrid, as well as WMS Gaming, Stern Electronics, and Seeburg, before starting his own company Memetron, in 1983, focused on the importing and sale of arcade video games from Japan.
Read the full article on timeextension.com
