“Machines were considered boys’ stuff and they wanted to bring girls in”.
It’s hard to imagine a time before Barbie was a multi-media megastar, but at the start of the ’90s, she had only appeared in one game that had ultimately failed to live up to the expectations of its publisher, Epyx: Barbie (1984) for the Commodore 64.
Barbie’s creator Mattel didn’t yet see the benefit of making its own video games based on the character but was instead happy to license her out to other developers and publishers to take a shot. For a number of years, this approach resulted in a fat load of nothing, but then in 1990, the New York-based games publisher Hi-Tech Expressions got in touch with an offer to create what would become Barbie’s first video game for a Nintendo system: 1991’s Barbie for the NES.
Read the full article on timeextension.com
“Machines were considered boys’ stuff and they wanted to bring girls in”.
It’s hard to imagine a time before Barbie was a multi-media megastar, but at the start of the ’90s, she had only appeared in one game that had ultimately failed to live up to the expectations of its publisher, Epyx: Barbie (1984) for the Commodore 64.
Barbie’s creator Mattel didn’t yet see the benefit of making its own video games based on the character but was instead happy to license her out to other developers and publishers to take a shot. For a number of years, this approach resulted in a fat load of nothing, but then in 1990, the New York-based games publisher Hi-Tech Expressions got in touch with an offer to create what would become Barbie’s first video game for a Nintendo system: 1991’s Barbie for the NES.
Read the full article on timeextension.com
