“It was basically an escalation of the ‘cover-mounted gift wars’ of the period”.
Picture the scene. It’s the early 1990s, the internet hasn’t taken over the world yet, and you’ve just wandered into your local newsagents to purchase a video game magazine. Assembled on the shelf in front of you is a plethora of competing options – multiple magazines covering the same consoles and games, but each one vying for your attention and coinage. Then, out of the corner of your eye, you spot something extraordinary: a magazine with a VHS tape on the front. Your decision made, you proceed to the counter, holding in your hands what is perhaps the first ever example of a ‘let’s play’ video – a format which, in the present day, is all over YouTube – but, back in the ’90s, was practically unheard of, at least in the United Kingdom (examples existed in Japan and North America).
I remember doing a comparative study of our competitors and realized that Mean Machines Sega / Nintendo Magazine System had over 50 rival magazines competing against them. It was insane, really
Read the full article on timeextension.com
“It was basically an escalation of the ‘cover-mounted gift wars’ of the period”.
Picture the scene. It’s the early 1990s, the internet hasn’t taken over the world yet, and you’ve just wandered into your local newsagents to purchase a video game magazine. Assembled on the shelf in front of you is a plethora of competing options – multiple magazines covering the same consoles and games, but each one vying for your attention and coinage. Then, out of the corner of your eye, you spot something extraordinary: a magazine with a VHS tape on the front. Your decision made, you proceed to the counter, holding in your hands what is perhaps the first ever example of a ‘let’s play’ video – a format which, in the present day, is all over YouTube – but, back in the ’90s, was practically unheard of, at least in the United Kingdom (examples existed in Japan and North America).
I remember doing a comparative study of our competitors and realized that Mean Machines Sega / Nintendo Magazine System had over 50 rival magazines competing against them. It was insane, really
Read the full article on timeextension.com
