Feature: The Brilliantly Subversive CeX Ads That Set Charlie Brooker On Course For ‘Black Mirror’

“Here’s Toby!”.

In 2023, the names ‘Charlie Brooker‘ and ‘CeX‘ will perhaps prompt two very different emotions from many people. The former is the acclaimed English presenter, author, producer and satirist who created the wonderfully dark and thought-provoking sci-fi drama series Black Mirror, while the latter is an international second-hand retailer which specialises in buying-in pre-owned games, tech and movies and hawking them to new customers.

Rewind back to the early ’90s, however, and the fortunes of these two entities were somewhat different. CeX (more commonly known back then as ‘The Computer Exchange’, rather its modern ‘Complete Entertainment eXchange’ branding) was operating from its Whitfield Street store, close to London’s famous Tottenham Court Road – a location which, at the time, was bursting with retailers selling the latest gadgets and gizmos.

Read the full article on timeextension.com

“Here’s Toby!”.

In 2023, the names ‘Charlie Brooker‘ and ‘CeX‘ will perhaps prompt two very different emotions from many people. The former is the acclaimed English presenter, author, producer and satirist who created the wonderfully dark and thought-provoking sci-fi drama series Black Mirror, while the latter is an international second-hand retailer which specialises in buying-in pre-owned games, tech and movies and hawking them to new customers.

Rewind back to the early ’90s, however, and the fortunes of these two entities were somewhat different. CeX (more commonly known back then as ‘The Computer Exchange’, rather its modern ‘Complete Entertainment eXchange’ branding) was operating from its Whitfield Street store, close to London’s famous Tottenham Court Road – a location which, at the time, was bursting with retailers selling the latest gadgets and gizmos.

Read the full article on timeextension.com

 

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