“That’s the consumer shift that needs to happen”.
Yesterday, Ubisoft launched a rebrand of its subscription service, Ubisoft+ Premium, and brought its Classics package to PC. Clearly, the company sees this as a step into the future of gaming as its director of subscriptions, Philippe Tremblay, told GamesIndustry.biz that players need to become “comfortable” with the idea of not owning their games.
The Ubisoft+ Premium service offers access to new (and occasionally upcoming) games on Xbox, PC and Amazon Luna for a monthly fee that currently stands at £14.99 / $17.99. No, it doesn’t affect the Switch for the time being, but it does point towards the company’s future approach to sales.
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