Interview: “Underpromising & Overdelivering” – Atari CEO Wade Rosen Talks Winning Back Trust

“There was never really any animosity toward Atari in the larger cultural context”.

Atari is a company that has had a bit of a bumpy ride over the last few decades, thanks to a slew of questionable investments in areas like blockchain, wearable tech, and gambling. This has led to an at times prickly relationship with its core community — many of whom came to view the company as a shadow of its former self.

Over the past few years, however, ever since Wade Rosen took over as CEO of the company in 2021, it has made some encouraging steps in the right direction to win back player’s trust, refocusing its energy on retro gaming with a bunch of exciting investments and well-received projects like Atari 50: The Anniversary Celebration, the Atari 2600+, and Atari 400Mini.

Read the full article on timeextension.com

“There was never really any animosity toward Atari in the larger cultural context”.

Atari is a company that has had a bit of a bumpy ride over the last few decades, thanks to a slew of questionable investments in areas like blockchain, wearable tech, and gambling. This has led to an at times prickly relationship with its core community — many of whom came to view the company as a shadow of its former self.

Over the past few years, however, ever since Wade Rosen took over as CEO of the company in 2021, it has made some encouraging steps in the right direction to win back player’s trust, refocusing its energy on retro gaming with a bunch of exciting investments and well-received projects like Atari 50: The Anniversary Celebration, the Atari 2600+, and Atari 400Mini.

Read the full article on timeextension.com

 

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