Check out this demo footage.
Back in 2015, Disney announced its Playmation project, a mix of wearables, digital entertainment and physical activity which Walt Disney Company chief operating officer Tom Staggs called “21st century play.”
The issue is that it didn’t quite work. The initial Marvel line of Playmation products flopped at retail and basically convinced Disney to cancel the entire venture by 2016 – which is a shame because Star Wars was one of the next brands in line to get the Playmation treatment.
Read the full article on timeextension.com
Check out this demo footage.
Back in 2015, Disney announced its Playmation project, a mix of wearables, digital entertainment and physical activity which Walt Disney Company chief operating officer Tom Staggs called “21st century play.”
The issue is that it didn’t quite work. The initial Marvel line of Playmation products flopped at retail and basically convinced Disney to cancel the entire venture by 2016 – which is a shame because Star Wars was one of the next brands in line to get the Playmation treatment.
Read the full article on timeextension.com
