We speak to sculptor Phil Ramirez about his work on Toy Biz’s Video Game Superstars.
If you walk down the aisles of most toy stores today, you’ll likely find no shortage of action figures based on video game characters: from toys modelled after Fortnite, Minecraft, and Five Nights at Freddy’s to other perennial favourites like Mario & Sonic. But this wasn’t always the case.
In the early to mid ’90s, most toy manufacturers had yet to capitalize upon the explosive popularity of the medium, considering action figures based on video games to be just another novelty that wasn’t worth the time and investment. This attitude quickly began to change, however, over just a few short years in the late ’90s, when several companies (independently of one another) started to release their own lines based on some of the biggest titles in gaming, proving once and for all that kids didn’t just want to play with their favourite video game characters on a screen, but occasionally wanted to unplug and concoct brand new scenarios that the developers had never imagined with their own private collection of figures.
Read the full article on timeextension.com
We speak to sculptor Phil Ramirez about his work on Toy Biz’s Video Game Superstars.
If you walk down the aisles of most toy stores today, you’ll likely find no shortage of action figures based on video game characters: from toys modelled after Fortnite, Minecraft, and Five Nights at Freddy’s to other perennial favourites like Mario & Sonic. But this wasn’t always the case.
In the early to mid ’90s, most toy manufacturers had yet to capitalize upon the explosive popularity of the medium, considering action figures based on video games to be just another novelty that wasn’t worth the time and investment. This attitude quickly began to change, however, over just a few short years in the late ’90s, when several companies (independently of one another) started to release their own lines based on some of the biggest titles in gaming, proving once and for all that kids didn’t just want to play with their favourite video game characters on a screen, but occasionally wanted to unplug and concoct brand new scenarios that the developers had never imagined with their own private collection of figures.
Read the full article on timeextension.com
