
Bobby Kotick says he’d never have raised World of Warcraft’s subscription by even a dollar because ‘it’s a prickly audience, you don’t wanna do too much to agitate them’
Bobby Kotick, the former CEO of Activision Blizzard, made a recent appearance on the Grit podcast discussing his career in videogames. One of the threads is Blizzard Entertainment, a studio that Kotick clearly feels is capable of best-in-class entertainment but also one that was in some respects mismanaged: This is, of course, from the perspective…