“Could we make it that they’re all baseball players in a baseball league?”.
Gail Tilden, former Nintendo of America’s marketing boss, recently spoke to The Video Game History Foundation’s Frank Cifaldi at the Long Island Retro Gaming Expo, and one of the topics she touched upon was the small matter of launching Pokémon in the West.
As you’ll probably be aware, Pokémon—or Pocket Monsters, as it’s known in Japan—was already something of a phenomenon in its homeland before it reached North America and Europe, and it was Tilden’s job to repackage it for Western tastes.
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