Gotta go fast, easy right maybe.
Back in the 1990s, Sega’s popularity in the UK was so pronounced that it largely overshadowed Nintendo during both the 8 and 16-bit eras, and this dominance was perfectly illustrated by the company’s sponsorship of F1’s European Grand Prix at Donington Park in 1993.
“It was a ‘floating’ Grand Prix, and no one else wanted to sponsor it,” recalls former Sega UK marketing director Simon Morris. “If you ever watch Asif Kapadia’s excellent documentary film Senna or indeed anything to do with F1, you’ll know that the opening lap that Ayrton Senna recorded during that race – in which he overtook four drivers in the driving rain – is acclaimed as the best lap ever by fans of the sport,” explains Morris. “It’s impossible to show that lap without showing Sega branding.”
Read the full article on timeextension.com
Gotta go fast, easy right maybe.
Back in the 1990s, Sega’s popularity in the UK was so pronounced that it largely overshadowed Nintendo during both the 8 and 16-bit eras, and this dominance was perfectly illustrated by the company’s sponsorship of F1’s European Grand Prix at Donington Park in 1993.
“It was a ‘floating’ Grand Prix, and no one else wanted to sponsor it,” recalls former Sega UK marketing director Simon Morris. “If you ever watch Asif Kapadia’s excellent documentary film Senna or indeed anything to do with F1, you’ll know that the opening lap that Ayrton Senna recorded during that race – in which he overtook four drivers in the driving rain – is acclaimed as the best lap ever by fans of the sport,” explains Morris. “It’s impossible to show that lap without showing Sega branding.”
Read the full article on timeextension.com
