As it expands into mobile gaming with a major IP.
In recent years, Nintendo has been able to grow its brand and expand its IP with mobile game apps. To date, the cumulative number of unique downloads for Nintendo apps has now surpassed 950 million, and it’s banked a lot of coin in that time.
It’s a market that’s ripe for the picking, and in some industry news this week, Sony’s PlayStation Studios has now announced it will be stepping up its game with the release of a new “free to download” Ratchet & Clank mobile title. As our colleagues at Push Square note, while Sony has been dabbling with mobile games for a while, this is seemingly “one of the first real attempts” to bring its IP to this platform.
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