Former Tectoy CEO Stefano Arnhold on the Master System, Mega Net, and more.
When it comes to recounting the history of video games, it’s pretty easy to fall into the trap of funnelling everything through the American experience, from the rise and fall of Atari, to the emergence and overwhelming dominance of the NES, and the 16-bit console wars of the early ’90s. But, to do this, ignores the fact that, for many in the world, their own countries’ history of gaming was often entirely different to what was happening elsewhere, boasting its own unique tales of winners and losers.
One of the most famous cases of this, for example, is in Brazil, where a company named Tectoy launched the Sega Master System in 1989 and miraculously turned the country into a nation of Sega lovers — so much so that the Master System is being sold to this day. This is a story that, admittedly, you may have come across before, especially if you happened to grow up in the country yourself or frequently watch Sega-specific YouTube channels that have likely touched on Tectoy in the past. But it’s one we felt was worth looking into again, to hopefully provide a bit more clarity and context about the company’s history and how Sega ended up dominating the market in Brazil.
Read the full article on timeextension.com
Former Tectoy CEO Stefano Arnhold on the Master System, Mega Net, and more.
When it comes to recounting the history of video games, it’s pretty easy to fall into the trap of funnelling everything through the American experience, from the rise and fall of Atari, to the emergence and overwhelming dominance of the NES, and the 16-bit console wars of the early ’90s. But, to do this, ignores the fact that, for many in the world, their own countries’ history of gaming was often entirely different to what was happening elsewhere, boasting its own unique tales of winners and losers.
One of the most famous cases of this, for example, is in Brazil, where a company named Tectoy launched the Sega Master System in 1989 and miraculously turned the country into a nation of Sega lovers — so much so that the Master System is being sold to this day. This is a story that, admittedly, you may have come across before, especially if you happened to grow up in the country yourself or frequently watch Sega-specific YouTube channels that have likely touched on Tectoy in the past. But it’s one we felt was worth looking into again, to hopefully provide a bit more clarity and context about the company’s history and how Sega ended up dominating the market in Brazil.
Read the full article on timeextension.com
