“This is one case where l did something smart that did work out”.
Ever wonder why Electronic Arts games on the Sega Mega Drive / Genesis came on different cartridges with those massive yellow tabs? It’s because EA was brave enough to challenge Sega’s licensing terms, but it was still a huge gamble – as the publisher’s founder, Trip Hawkins, readily admits.
Speaking on The Retro Hour Podcast back in 2020, Hawkins reveals that the move, which elevated EA to a whole other level of power and helped Sega eat into Nintendo’s lead in North America, was “the most courageous thing I ever did in my career.”
Read the full article on timeextension.com
“This is one case where l did something smart that did work out”.
Ever wonder why Electronic Arts games on the Sega Mega Drive / Genesis came on different cartridges with those massive yellow tabs? It’s because EA was brave enough to challenge Sega’s licensing terms, but it was still a huge gamble – as the publisher’s founder, Trip Hawkins, readily admits.
Speaking on The Retro Hour Podcast back in 2020, Hawkins reveals that the move, which elevated EA to a whole other level of power and helped Sega eat into Nintendo’s lead in North America, was “the most courageous thing I ever did in my career.”
Read the full article on timeextension.com
