Feature: “It Sounds Like Some Kind Of STD” – The Birth Of Sonic, Xbox In Japan, & Why Namco’s Advertising Hated The Name ‘Klonoa’

Industry veteran Mike Fischer runs us through his years at Sega, Namco, & Xbox.

The marketing expert and former video game exec Mike Fischer may not exactly be a household name in the world of gaming, but we’d argue he has had a more exciting career than most working in his respective field.

Over the course of the past 35 years he’s been in the industry, he’s not only worked at some of the biggest names in gaming, including Sega, Namco, and Xbox, but has also had a front-row seat for some of the most significant events in video game history — from witnessing the birth of Sonic the Hedgehog in his early days as a junior marketing assistant at Sega of Japan to helping to release the Xbox 360 into the marketplace as the general manager of Xbox’s US Marketing.

Read the full article on timeextension.com

Industry veteran Mike Fischer runs us through his years at Sega, Namco, & Xbox.

The marketing expert and former video game exec Mike Fischer may not exactly be a household name in the world of gaming, but we’d argue he has had a more exciting career than most working in his respective field.

Over the course of the past 35 years he’s been in the industry, he’s not only worked at some of the biggest names in gaming, including Sega, Namco, and Xbox, but has also had a front-row seat for some of the most significant events in video game history — from witnessing the birth of Sonic the Hedgehog in his early days as a junior marketing assistant at Sega of Japan to helping to release the Xbox 360 into the marketplace as the general manager of Xbox’s US Marketing.

Read the full article on timeextension.com

 

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