“The Most Courageous Thing I Ever Did In My Career” – EA’s Founder On Taking On Sega And Winning
“This is one case where l did something smart that did work out”. Ever wonder why Electronic Arts games on the Sega Mega Drive / Genesis came on different cartridges with those massive yellow tabs? It’s because EA was brave enough to challenge Sega’s licensing terms, but it was still a huge gamble – as…