Former Valve exec says the company struggled to sell Half-Life until coming up with the ultimate ‘one simple trick’ of marketing manoeuvres: slapping a ‘Game of the Year’ sticker on the box

One of this year’s GDC highlights was a talk by Monica Harrington, a founding member of Valve and the company’s first chief marketing officer, who went over her history with the company that brought us Half-Life and Steam. There’s a whole bunch in Harrington’s recollections to pick out: like when she gave her nephew some…

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US pressures Malaysia to stop banned AI chips potentially entering China by monitoring ‘every shipment that comes to Malaysia when it involves Nvidia chips’

The United States has come into 2025 swinging when it comes to foreign imports around technology. Not only has the Trump administration implemented new tariffs that have caused Japanese companies to stockpile on US soil, but has also talked about killing the CHIPs act entirely. Now it seems the US has turned its attention to…

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PSA: Check Your PSP Battery Right Now

“I only burned my fingertips, but this could have started a fire…”. Wed 30th Oct 2024 Rechargeable batteries are a real boon for handheld consoles, but they don’t last forever – and, when they fail, they often balloon in size, potentially causing damage to the technology they reside in. Read the full article on timeextension.com…

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