Videogames are ‘losing in the War for Attention’: Analyst says many of the industry’s biggest markets are spending less time on gaming
Increasingly, our digital economies are defined by a contest to capture our attention. A product, service, or platform can get us to keep it on-screen, that’s a gateway to lucrative advertising revenue and monetization opportunities. We’re paying with our attention as much as our money—and according to games industry analyst Matthew Ball, we’re giving less…