EA vice president of advertising says game ads are a ‘huge opportunity’, but it ‘has to make sense for the game’
EA announced it’d be creating a whole new platform for advertising last month, something I’m sure has you so excited you’re jumping out of your seat and clicking your heels. You might be potentially doing a little dance and saying ‘yipee!’ Personally speaking, the very thought exhausts me, though Alexander Dao, EA’s vice president of…