The Fridge

McDonald’s achieves AI apotheosis with a generative AI Christmas ad so utterly miserable, the production company responsible took down a statement defending it: This was ‘an important learning,’ McDonald’s exec says, but what did we learn?

‘The holidays suck ass and we’ll be lucky to get out of them with our health and sanity intact, but at least we can shove some crappy fast food into our slack pieholes before the existential darkness claims us’: That’s the premise of a new McDonald’s holiday ad that, as reported by the BBC, was…

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Arrowhead founder casually mentions that a Helldivers 2 ‘roguelite mode’ is in the prototype phase: ‘It changes the game fundamentally!’

Helldivers 2 is a deep, engrossing co-op shooter with no shortage of things to do, but I wouldn’t say no to additional modes that shake up its mission-based structure. According to Arrowhead founder Johan Pilestedt, such a mode is actively in the works for Helldivers 2. “Hey! We have a prototype of a rogue-lite mode—it…

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