
Players Need To Start “Feeling Comfortable” With Not Owning Games, Says Ubisoft Subs Boss
“That’s the consumer shift that needs to happen”. Yesterday, Ubisoft launched a rebrand of its subscription service, Ubisoft+ Premium, and brought its Classics package to PC. Clearly, the company sees this as a step into the future of gaming as its director of subscriptions, Philippe Tremblay, told GamesIndustry.biz that players need to become “comfortable” with…