EA rebrands Frostbite with a cuddly new hand as it says its studios are now ‘free to develop on any engine they choose’
Publisher Electronic Arts has rebranded its Frostbite engine, with the aim of better reflecting the tech as a “platform for collaborative innovation”. In an announcement on the publisher’s website, EA introduced a new brand direction for the engine, saying the it “signals not just a visual shift for Frostbite, but a philosophical one, with a…