“It Would Have Been A Huge Success” – The Pitch Behind The Sega Handheld That Might Have Rivalled The Game Boy

“In my opinion, there was no chance of failing”. Sega and Nintendo were fierce hardware rivals for much of the ’80s and ’90s, with the latter usually being more commercially successful than the former. One contest that Nintendo won relatively comfortably was in the handheld arena. Its Game Boy portable launched in 1989 and sold…

Read More

Feature: “We Were Fighting Nintendo Clones Backed By Big Companies” – How A Small Toy Company Helped Sega Conquer Brazil

Former Tectoy CEO Stefano Arnhold on the Master System, Mega Net, and more. When it comes to recounting the history of video games, it’s pretty easy to fall into the trap of funnelling everything through the American experience, from the rise and fall of Atari, to the emergence and overwhelming dominance of the NES, and…

Read More