Team up to recruit Snorlax in Pokemon Cafe Mix

‘Father of Elder Scrolls’ steps back from game development because of cancer: ‘We are preparing to say goodbye to a true legend of the industry’

Julian LeFay, a programmer and chief engineer at Bethesda until his departure in 1998, is stepping back from game development and his current project, The Wayward Realms. LeFay has been suffering from cancer for several years and, per CEO of OnceLost Games Ted Peterson, has made the decision “for his health and to live his…

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Gearbox CEO Randy Pitchford spiels about how wonderful Borderlands 4 is going to be, then gets all coy about the price but jokes ‘maybe we’ll sell you that minimap that you guys want’

Gearbox Software co-founder and CEO Randy Pitchford is going full PT Barnum for the release of Borderlands 4, bullishly telling everyone that this is going to be the best Borderlands since sliced bread, and wading into online fights to tell the doubters to “play the game first.” Heck he even pulled a Todd Howard: “you…

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Marketing guy invents the concept of ‘Real Steam’ to explain why ‘magic’ games, AKA good games, end up selling: ‘Don’t tell Valve’

Charles Zukowski, a game marketing strategist, delivered a talk at Game Developers Conference 2025 on one of the perennial questions for developers big and small: How do you get your game noticed on Steam? There is, of course, no single answer to that question. Beyond the blindingly simple idea of making a great game, there…

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