
Sony finally surrenders: PSN accounts will be ‘optional’ for games on Steam including Spider-Man 2 and The Last of Us Part 2, but they’ll give you free stuff if you sign up
You’re probably familiar with the concept of the carrot and the stick. It’s a metaphor for incentivization: You reward people who do what you want them to, and put a whoopin’ on people who don’t. Sony, having tried the stick to convince PC gamers to sign up for PlayStation Network accounts to access their games…