Full-on Disney mode engaged.
Of the big three platform holders, Nintendo is the ‘family-friendly’ one. Did you know that?
Of course you did – you’re an intelligent human being. And over the course of the Switch generation, with all the company’s eggs now in a single console basket, Nintendo has diversified its business, leaning into non-gaming areas and getting its IP under the noses of a broader audience with mobile apps, movies, theme parks, stores, and all that game. This has been a stated goal for many years, and the monster success of The Super Mario Bros. Movie worked as planned, funnelling interest back to its gaming hardware and software, resulting in revenue bumps across the board.
Read the full article on nintendolife.com
