Holiday magic.
It’s no secret that Nintendo was in a bit of a dark time at the end of the Wii U era. With sales down and everyone awaiting the next console (or should we say ‘NX console’?), the company needed something to bring in the big bucks over the holidays. The answer, alongside amiibo, was the NES and SNES Classic systems, and boy, did they work.
Ever ready to give a cracking PR response, Reggie was ready for the mini systems’ launch. We all knew that they were something of a stopgap for the big N while the Switch was still in the oven, and the then-NOA president told Kotaku as much at the time: “these were limited time opportunities that were a way for us as a business to bridge from the conclusion of Wii U as a hardware system to the launch of Nintendo Switch”.
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