Flashback: “I Think We Succeeded” – The History Of Sonic’s First Animated Commercial Outside Of Japan

“I used what we had, because there really wasn’t much else”.

With Sonic’s 35th anniversary looming, we thought it would be a perfect time to resurface some of our favourite Sonic articles on the site over the next week.


Sega used to be huge in Italy. After a rough start for the Master System, marketed by a small company which had little to no experience in the gaming market, Sega stepped up and decided to hand over its consoles to big toys retailer Giochi Preziosi. The company was created in the mid-’70s by Enrico Preziosi, after leaving his job at Philips. Ten years later, Giochi Preziosi was probably the biggest importer and retailer of toys in the country, the company had gone from being an office in a small garage to distributing the biggest toys in the ’80s and ’90s, like Nintendo’s Game & Watch and Teenage Mutant Ninja Turtles. But, for Sega, it decided to go one step beyond.

Read the full article on timeextension.com

“I used what we had, because there really wasn’t much else”.

With Sonic’s 35th anniversary looming, we thought it would be a perfect time to resurface some of our favourite Sonic articles on the site over the next week.


Sega used to be huge in Italy. After a rough start for the Master System, marketed by a small company which had little to no experience in the gaming market, Sega stepped up and decided to hand over its consoles to big toys retailer Giochi Preziosi. The company was created in the mid-’70s by Enrico Preziosi, after leaving his job at Philips. Ten years later, Giochi Preziosi was probably the biggest importer and retailer of toys in the country, the company had gone from being an office in a small garage to distributing the biggest toys in the ’80s and ’90s, like Nintendo’s Game & Watch and Teenage Mutant Ninja Turtles. But, for Sega, it decided to go one step beyond.

Read the full article on timeextension.com

 

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