“not only Super Mario and The Legend of Zelda”.
Nintendo designer and legend Shigeru Miyamoto says he wants to expand Nintendo’s IP outside of video games to include “new characters” beyond Mario and Zelda.
Speaking at Nintendo’s recent investor Q&A (the official the English translation has now been published), one of the 19 questions put to Nintendo’s board asked about the company’s strategy of expanding its brand and IP through movies, theme parks, and non-gaming products. One investor asked how this initiative to expose more non-gamers to Nintendo characters had worked so far and how it may develop in the future.
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