Nintendo announced the new prices in May.
Earlier this year, Nintendo announced sweeping price hikes for the Switch 2, and while the new prices have already been applied in Japan, this will not hit Western markets until 1st September 2026.
The North American market is just weeks away from this increase, and in the US, Nintendo fans have noticed in-store kiosks are now advertising the new price of $499.99. Here’s the message, which appears on screen between demo sessions (this was spotted at a Walmart and shared on the Nintendo Switch 2 subreddit):
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