ATARI AND VICE BEER INTRODUCE NEW BEER COLLECTION
The four-pack of Atari-themed beer is available now.
September 5, 2026 – Atari and Vice Beer are celebrating a new licensing collaboration during PAX West in Seattle. Vancouver, Washington-based Vice Beer has released a four-pack of Atari-themed 16 oz. beers, including One-Button Joystick WC IPA, Gemstone Sour, Sunken Treasure and Original Bug Battle Hazy IPA. The four-packs can be purchased online via atari.com or at shop.tavour.com.
https://shop.tavour.com/
“I remember the thrill of walking into an arcade with a pocket full of quarters, and that is how I feel sharing these hand-crafted, Atari-themed beers with fans,” said Michael Perozzo, co-founder of Vice Beer. “There is something for everyone in this collection, and the artwork is satisfyingly retro.”
The four-beer collection includes:
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One-Button Joystick – 1x 16oz can – WCIPA – 6.9% ABV
Featuring the absolutely iconic controller of the Atari 2600, Vice and Atari opted for a suitable craft classic for One-Button Joystick — a West Coast IPA. The crushable Westie starts with a Pilsner malt base for a crisp sip that’ll keep you quenched as you blast asteroid after asteroid. It is hopped with Columbus Cryo, Strata, Idaho 7, Citra, Mosaic Cryo, and Quantum Mosaic, culminating in a sip as mind blowing as being able to play Asteroids … in your house! Which in the ‘80s was pretty exciting!Expect bright mango and grapefruit to lead each dynamic swig with hints of tropical fruit and mixed berry flowing underneath. Nuances of orange peel and piney resin should bring a refreshing balance that’ll have you diving back in for another sip like you’re trying to set a high score!
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Original Bug Battle – 1x 16oz can – NEIPA – 6.4% ABV
Look for luscious mandarin and peach to weave like a Centipede through notes of pineapple and strawberry on every pillowy swig. Zesty lime and white grape tones ought to crawl underneath with just enough peppery bitterness on the finish to balance all that nectar.To craft this IPA, the team brewed a soft base with Pilsner malt, flaked oat, and torrified wheat. Then they blasted it with Nelson, Motueka, Strata, Citra Cryo, Mosaic Cryo, and Quantum Galaxy for surges of straight nectar. It all makes for Haze so satisfying, you’ll be after every last drop like they’re segments of a centipede that need destroying!
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Gemstone Sour – 1x 16oz can – Fruited Sour – 5% ABV
Like Bentley Bear working his way through colorful fortresses in search of gems in the arcade classic Crystal Castles, you’ll find yourself happily lost in a maze of jammy bramble fruit and succulent citrus with every swig of this Sour. Imagine an extra tangy take on a berry lemonade and you have a decent idea what’s in store!This gem is brewed with castle-sized quantities of actual raspberries and lemons. Paired with a tart Sour Ale base, it makes for an invigorating swig that’ll keep you going game after game!
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Sunken Treasure – 1x 16oz can – Imperial Stout – 8% ABV
For this stunner, Vice teamed up with Nightdive Studios — a game studio and part of the Atari family with an emphasis on retro video game preservation and restoration. That’s fitting, since once you get a taste of this Stout, you’ll probably be looking to preserve every last bit all for yourself!Especially with all the sumptuous s’mores flavors brimming out of each quaff courtesy of toasted marshmallows, graham crackers, and cacao nibs. Your average campfire treat doesn’t come with delectable espresso tones and hints of caramel from a bold malty base. Oh, and an 8% ABV!
“Nightdive has always been about celebrating the games and experiences that made us fall in love with this medium, and there’s something special about seeing that passion extend beyond the screen,” said Stephen Kick, studio head at Nightdive. “Collaborating with Vice Beer and Atari on Sunken Treasure was a fun way to bring a little piece of that history into the real world. Games are meant to be shared, remembered and enjoyed — and in this case, so is the beer.”
https://shop.tavour.com/
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