“In North America, Japanese art styles like that just won’t be accepted”.
Given the insane global popularity of Japanese animation and pop culture today, it’s hard to believe that, once upon a time, Western marketers did everything they could to hide the fact that something came from The Land of the Rising Sun.
There’s no better example of this than video games; in the ’80s and early ’90s, it was common to see Japanese games localised in North America and Europe with new box artwork, penned by regional artists in an attempt to cater for the (supposed) needs of players in that part of the world.
Read the full article on timeextension.com
“In North America, Japanese art styles like that just won’t be accepted”.
Given the insane global popularity of Japanese animation and pop culture today, it’s hard to believe that, once upon a time, Western marketers did everything they could to hide the fact that something came from The Land of the Rising Sun.
There’s no better example of this than video games; in the ’80s and early ’90s, it was common to see Japanese games localised in North America and Europe with new box artwork, penned by regional artists in an attempt to cater for the (supposed) needs of players in that part of the world.
Read the full article on timeextension.com