Overall physical media spending increased 5%.
Circana’s Mat Piscatella has posted a breakdown of the firm’s latest sales report for the U.S., providing an interesting statistic for Game-Key Cards on the Switch 2.
According to Piscatella, spending on Game-Key Cards has risen by a whopping 631% in the region during 2026. This figure is so substantial that it’s actually offset a 3% drop across all other physical media types. As such, total spending on physical media has risen by 5% overall.
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