2025 saw game developers scrambling to avoid heavy hitters like Grand Theft Auto 6 and Hollow Knight: Silksong
Once upon a time, choosing when to release your videogame was simple. If you were a major publisher, you put your game on shelves between one and three months before Christmas. If you were a midsize or indie developer, by contrast, you released your game anywhere that wasn’t the holiday season. Anywhere except for summer,…