
Marketing guy invents the concept of ‘Real Steam’ to explain why ‘magic’ games, AKA good games, end up selling: ‘Don’t tell Valve’
Charles Zukowski, a game marketing strategist, delivered a talk at Game Developers Conference 2025 on one of the perennial questions for developers big and small: How do you get your game noticed on Steam? There is, of course, no single answer to that question. Beyond the blindingly simple idea of making a great game, there…