Marketing guy invents the concept of ‘Real Steam’ to explain why ‘magic’ games, AKA good games, end up selling: ‘Don’t tell Valve’

Charles Zukowski, a game marketing strategist, delivered a talk at Game Developers Conference 2025 on one of the perennial questions for developers big and small: How do you get your game noticed on Steam? There is, of course, no single answer to that question. Beyond the blindingly simple idea of making a great game, there…

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‘Humans still surpass machines’: Roblox has been using a machine learning voice chat moderation system for a year, but in some cases you just can’t beat real people

The rise of voice chat in online videogames has inevitably led to a growth in bad behavior between players—it is, after all, a lot easier to scream slurs and abuse at other people than it is to stop playing and type them out. Moderating that sort of toxicity is tough, and some companies are turning…

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Papers, Please creator Lucas Pope says ‘it’s a tragedy’ his 2013 immigration sim now feels so on-the-nose: ‘You want your work to be relevant, but at the same time, wow, I really wish it was not that f***ing relevant’

Papers, Please, first released in 2013, was among the vanguard of indie games that felt like they had something to say, turning the simple act of processing paperwork into a pointed commentary on the political brutality of immigration. It was set in a fictional Soviet-esque country in 1982, which creator Lucas Pope used to amplify…

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Sugar 1 is a shape-shifting handheld with two screens and rotatable controllers that make it look like a legally distinct transformable robot

As a recently revitalised hardware category Android and Windows handhelds are enjoying a period of reinvention and refinement. This means that, alongside the obvious queries (how well does it play games and for how long can its portable battery stand it?) manufacturers are also posing questions I didn’t know I wanted to ask, like, “Do…

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Monster Hunter Wilds player spits in the face of creation, fuses Nata with Arkveld like they’re doing a Full Metal Alchemist villain speedrun

Despite the fact it’s not advisable to mod an online game—not for ethical reasons, mind, unless you’re a dirty cheater—that hasn’t stopped Monster Hunter Wilds from having a bustling mod scene. While I’d typically celebrate this as a sign of ingenuity and creativity, I’m unfortunately going to have to say: Stop. Shut it all down….

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