Ubisoft director says gamers will get more comfortable ‘not owning’ games, and he’s not wrong
A comment from Ubisoft director of subscriptions Philippe Tremblay caused mild upset this week—”pirate everything from Ubisoft,” one response demanded—but the hostile reaction might have more to do with general anxiety over the future of game ownership than his actual point, which didn’t strike me as surprising or untrue. In an interview with GamesIndustry.biz, Tremblay…