Interview: Former Sega Head Of Marketing Al Nilsen On Genesis And The Birth Of ‘Sonicmania’
“Everyone were saying ‘Super Nintendo isn’t that big, because here’s Sonic’”. Back when Sega first released Sonic the Hedgehog in 1991, it was still the underdog. Nintendo still controlled the North American video game market, as it had done for many years, and it didn’t look likely it would release its grip on gamers’ wallets…