Bethesda's ex-marketing VP says Skyrim was its first game to make other studios scared of it: 'You have to be concerned about us if you think you're going to win game of the year'

Bethesda’s ex-marketing VP says Skyrim was its first game to make other studios scared of it: ‘You have to be concerned about us if you think you’re going to win game of the year’

When did Bethesda become, you know, Bethesda? That is, when did it become one of those game companies whose every release becomes a ginormous public event? Morrowind? Oblivion? Fallout 3? None of those, if you ask former Bethesda marketing VP Pete Hines. In an interview with Firezide Chat, Hines said the studio’s first true “Holy…

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Video Games that Launched a Franchise

Some video games arrive quietly, sell a few copies and disappear. Others show up, take over living rooms, and suddenly become a franchise with sequels, spin-offs, films, merchandise and fans who can quote every line twenty years later. It’s funny looking back at the original releases, because nobody buying those first games could have known…

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Xbox + AMD: Powering the Next Generation of Xbox

Category: Consoles Xbox + AMD: Powering the Next Generation of Xbox Joe Skrebels, Xbox Wire Editor-in-Chief Published June 17, 2025 Related Stories for “Xbox + AMD: Powering the Next Generation of Xbox” Category: Xbox Games Showcase Xbox Games Showcase 2025: Everything Announced, Including One Huge Game You Can Play Today Category: Xbox Games Showcase ROG…

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