Pablo Miyazawa shares the story behind his book, “Nintendistas”.
The story of Nintendo in Brazil is anything but simple. It’s a story informed by government policy, piracy, grey market imports, and the whims of a licensor that can probably be described as capricious at best. Because of this — not to mention the fairly obvious language barrier — it can be pretty hard to find good, reliable information in English about the company’s history in the region.
Last year, as you may remember, we previously spoke to the former president of Tectoy, Stefano Arnhold, about that company’s role in bringing Sega to Brazil, and it’s always been the plan to follow it up with a similar look at Nintendo in the region. But we knew from the very start that it would be much harder to get the quality of information we needed, with many of the personnel involved in Nintendo’s launch in the country having long exited the games industry, or simply having vanished into thin air. With those concerns fresh in the back of our minds, we began reaching out to former members of Playtronic, the joint venture between Gradiente and Estrela that officially launched Nintendo in the country in 1993, hoping these inquiries might soon yield some decent results.
Read the full article on timeextension.com
Pablo Miyazawa shares the story behind his book, “Nintendistas”.
The story of Nintendo in Brazil is anything but simple. It’s a story informed by government policy, piracy, grey market imports, and the whims of a licensor that can probably be described as capricious at best. Because of this — not to mention the fairly obvious language barrier — it can be pretty hard to find good, reliable information in English about the company’s history in the region.
Last year, as you may remember, we previously spoke to the former president of Tectoy, Stefano Arnhold, about that company’s role in bringing Sega to Brazil, and it’s always been the plan to follow it up with a similar look at Nintendo in the region. But we knew from the very start that it would be much harder to get the quality of information we needed, with many of the personnel involved in Nintendo’s launch in the country having long exited the games industry, or simply having vanished into thin air. With those concerns fresh in the back of our minds, we began reaching out to former members of Playtronic, the joint venture between Gradiente and Estrela that officially launched Nintendo in the country in 1993, hoping these inquiries might soon yield some decent results.
Read the full article on timeextension.com
